The Afri-Tech summit on 'Digital and Internet Marketing' to be held in Kenya (June, 2011) is most appropriately timed considering the resurgence of Africa as one of the most untapped business destination. Outstanding business luminaries, philanthropists, government decision makers and one of the greatest NBA players of all time (Dikembe Mutombo) will be participating in this four day historic conference.
The spotlight in this year's conference in Nairobi (Kenya) will be on 'Internet and Digital' marketing. It is projected to be the largest gathering of digital media gurus and industry pioneers in the continent of Africa. The conference is being organized in the spectacular pavilion of Kenyatta International Conference Centre (KICC) from 15th to 18th of June, 2011. Participants will be housed in the most luxurious hotels near the venue - Intercontinental hotel, Crown Plaza Hotel and Hilton Hotel.
Demographically, the African continent represents the fastest expanding marketplace. Its 600 million people are growing at an average annual rate of 3 percent, compared to 0.5 percent in developed countries. This historic summit will not only provide unprecedented business opportunities for the participating brands but will also create noble synergies in transforming the economy of one of the most resourceful regions of the world.
Outstanding business luminaries, philanthropists, government decision makers and one of the greatest NBA players of all time (Dikembe Mutombo) will be participating in this four day historic conference. The conference will also be attended by some of the largest investors and also those who have already been reaping the rewards of their involvement in the African economy. A summarized view of conference highlights is given below.
Afri-Tech Summit Africa -"The State of the Media Industry"
Building brands through a digital platform - the agency's role. Traditionally, companies built brands in the offline world through television, print media and the like. But today some of the most well known brands, Google, Facebook, Skype, all originated online. How can agencies help organizations build a successful online brand and are they currently equipped well enough to do so?
Afri-Tech Summit Super-Sessions
Breakfast Briefings -Analyst Reports on Marketing, Technology and Advertising
Day Long Strategic Track
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Internet & Digital Marketing workshops
Customer service issues, Effective Telemarketing techniques, Inbound Telemarketing, Customer service Telestrategies
Extremely interactive 30 minute sessions on topics relevant to your business
Strategic Topical discussions
1 -2 hour sessions where small groups gather together to unravel the issues surrounding a common problem
Dr Thomas Mensah
Fiber Optic Innovator
Dr. Thomas Mensah is one of the greatest minds of the 21st century, described by Ebony Magazine as a genius, holds 7 pioneering inventions in Fiber Optics Technology all awarded in six years.
Country Manager at Interact Egypt
Fady Ramzy is the country manager for Interact Egypt, which is the regional office for Interact SpA,an Italian company specialized in social media services,online communications solutions and digital media delivery platforms over IP and mobile networks.
Direct & Digital Marketing Expert
With more than 20 years of experience in the field of direct marketing, Michael Leander is an internationally recognized expert in the direct and digital marketing space.
International Search Strategist, Beyond Ink USA
Anne covers fast-changing Internet trends, such as “Is Facebook a Global Player?” published January 2010 by Search Engine Marketing Journal.