Opening Remarks : Welcome & AfriTech Kenya 2011 Opening

Speakers :
Thebe Ikalafeng (Founder Fin Week)	Ayo Johnson (Founder of Viewpoint Africa)	Bernard Sanganza (CEO Afri-Tech)	Catherine Ngahu (Chairman of Kenya ICT Board)

Opening Keynote & Dialogue : State of Search Marketing: Global View

In the US, one out of four internet advertising dollars goes to Google. Overall, nearly 40% of online marketing spend goes to some kind of search marketing activity. What does the global view look like? Where are marketers in African countries spending their resources, and what search tactics are most popular? Dana Todd, co-founder of SEMPO, presents fresh data from its annual State of Search Survey and discusses global trends and opportunities in this exciting but often misunderstood marketplace.

Speaker :
Dana Todd (Co-founder of SEMPO )

Panel Discussion : Understanding and embracing the best social media practices for your firm

Social media has been one one of the most enigmatic pieces of the online marketing landscape. Understanding and utilizing the intelligence in the social conversations is a challenge for the most savvy of the marketers. The integration of major social media channels with the existing marketing strategy is no longer a topic of debate. Is there a one-size-fit-all strategy as far as leveraging the social medial juices are concerned?

Panelists :
Fady Ramzy (Country Manager at Interact Egypt)	Chris Baggot (Speaker / Entrepreneur / Online Marketer)	Dana Todd (Co-founder of SEMPO )
Moderator :	Anne Kennedy (International Search Strategist, Beyond Ink USA)

KEYNOTE & DIALOGUE : 7 things you need to know to make digital marketing work for you:

Getting more from you digital marketing presence is no easy feat.In this keynote digital marketing guru Michael Leander will present to you 7 things you need to know to make digital marketing work for you. You will learn about the 8 second rule for websites, how to establish a compelling content concept and how to turn digital marketing design into dollars.

Speaker :
Michael Leander (Direct & Digital Marketing Expert)

SPEECH / CONFERENCE : Clouds, Crowds & Crisis (Managing Personal & Corporate Reputation in the digital age of free content publishing – Case Study Top 4 Consulting firms)

Your PR agency has got you amazing coverage!
Your statements are on mainstream TV!
Your picture splashed across the front pages of the country’s most reputed business newspapers.
However,

• 98% of the media goes online to find news sources
• 92% for story ideas
• 73% to research press releases

And so do global investors, industry analysts, prospect customers, Suppliers, and prospect employees! Welcome to the world of search engine-driven “instant” opinion making! Where Google, Yahoo, and MSN provide the last minute inputs to how your next business meet transpires.

Speaker :
Nipun Kapur (Managing Director, Draftfcb Interactive)

Panel Discussion : The impact of a digital Africa on the rest of the world:

With Africa showing signs of economic resilience and with legions of grassroots entrepreneurs determined to make a difference, is it too late for Africa to embrace the tools of digital economy? We need cheerleaders and front-runners in putting Africa on the digital map of the world.

Panelists :
Catherine Ngahu (Chairman of Kenya ICT Board)	Salim Amin (Chairman of Camerapix)	Dick Omondi (Head of Corporate Communications and PR at Airtel Kenya)
Moderator :	Thebe Ikalafeng (Founder of the Fin Week Marketing Services)

KEYNOTE & DIALOGUE : How do you take your existing marketing media channels and make them work together for your business?
Key Objectives:

• Incorporate social channels (mobile, social, email) as part of an integrated marketing, communications, and service platform.
• Three steps to create a social marketing integration strategy.
• Implementing and measuring the ROI of a social marketing integration strategy.

In 2011, social media spending will become a bigger percentage of companies’ overall marketing budgets. By the end of 2013, more people will access the internet via a smart phone (mobile) than a PC, according to Gartner. Email marketing will continue but will experience an evolution with social and mobile driving significant changes. With these trends it becomes essential to understand how to integrate these channels to work for the success of business.

Speaker :
Sandy Williams : President – Strategic Marketing Leader at Strategic Marketing Innovators LLC

ELEVATOR SPEECH : Digital Marketing of African content using A24 Media as a case study

Speaker :
Salim Amin (Chairman of Camerapix)

KEYNOTE & DIALOGUE : Social media for entrepreneurs and Start-ups:

As entrepreneurs, we are now lucky enough to have all these online tools to boost their business. Social presence gives an entrepreneur the credibility to attract clients, partners and investors by making himself available and demonstrating your personality and experience. In this keynote, I shall introduce the power of some social media networks and platforms like facebook, twitter, linkedin and others, and how they can all be utilized and integrated to guarantee the best results for entrepreneurs, who have started their own businesses or are willing to so. I shall also present interesting cases.

Speaker :
Fady Ramzy (Country Manager at Interact Egypt)

Opening Remarks : SEMPO, AfriTech and Africa – The digital marketing Landscape!

Speakers :
Massimo Burgio (Founder and Chief Strategist at Global Search Interactive)	Fady Ramzy (Country Manager at Interact Egypt)

OPENING KEYNOTE & DIALOGUE : KEDAR GAVANE : The state of internet and digital trends in Africa

1] Global internet trends and growth in categories – Key insights

2] Global online advertising trends

3] The Internet growth in Middle East and Africa – focus south Africa

4] Brand advertising online and effectiveness of ROI

Speaker :
Kedar Gavane (Director at comScore, Inc,India.)

Panel Discussion : Leveraging Social media for the Enterprise level SEO

Enterprise level SEO has many challenging dimensions apart from the scale of activities, education of key stakeholders and project management. With Google giving a higher currency to the social media threads in its SEO algorithm, Enterprise level SEO planning needs a different thinking cap.

What metrics will better serve the team?

What role does content play in this new era Enterprise level SEO campaign?

What type of social media strategy should the SEO team employ for the Enterprise level SEO?

Session Take-away : Defining a working model where the social metrics are key to the success of the SEO campaign.

Panelists :
Sandy Williams: (President – Strategic Marketing Leader at Strategic Marketing Innovators LLC )	Dana Todd (Co-founder of SEMPO )	Christopher Harmon (Founder and Principal,theBATstudio)	Ian Calvert (Co-founder of Instant Grass)
Moderator :	Massimo Burgio (Founder and Chief Strategist at Global Search Interactive)

KEYNOTE & DIALOGUE : What is and what isn’t working in terms of strategic deploy, utilization, effect amplification, and the next decade of changes necessary to capitalize on the global technology conduit :

With the proliferation of social networks and a growing dependence on them the question becomes, “have they had positive impact?” Without a doubt just about every man, woman, child and business has made use of them in one form or another. Yet the jury is out whether the growing level of connection as fulfilled both the personal and corporate needs. Are old habits perpetuated using social conduits and only the real success stories reaping the benefits from a clear thinking approach? Many challenges are faced in social networking ranging from responsible conduct to sustaining connective network growth that results in direct social and business outcomes. While our world is shrinking we now face how to behave and interact in a positive and contributory fashion. The keynote directly challenges whether we have done the right things and how this will influence our lives for the upcoming decade.

Speaker :
Jerry Durant : Chairman Emeritus The International Institute for Outsource Management (IIOM)

SPEECH : Visitor/Customer engagement in a data rich world (CISCO CASE STUDY)

Your digital imprint leaves behind facts and clues that can be gathered and turned into a powerful marketing strategy and tool.
What should you be looking for? Who should you approach, how, and with what? Learn how Cisco has worked through these opportunities, and what the future may hold, both good and bad.

Speaker :
PAUL MARTSON

KEYNOTE & DIALOGUE : Reputation building and management through a digital brand strategy :

[1] The value of brand reputation
[2] Digital considerations for brand strategy
[3] Activation of the digital brand strategy

Speaker :
Doug De Villiers (CEO of Interbrand Sampson)

ELEVATOR SPEECH : The topic : Mobile Applications as a new way to connect with customers .

– Mobile Applications Eco System
– Cross platform is a key success factor
– Usability and crowd sourcing
– Freemium applications and mobile advertising

Speaker :
Yaron Assabi (Entrepreneur witd a passion for ICT)

Panel Discussion :

How do web users evaluate site credibility? what features of a Web site get noticed when people evaluate credibility. In a global consumer survey, it was found that almost 45% of the respondents mentioned design as the primary credibility factor. Next most common were comments about information structure and information focus. What are the major design component which stamps the label of ‘Trust’ on the site.

Speakers :
Dr.Melius Weideman (Research Professor at the Cape Peninsula University)	Tony Sousa (CEO at Acceleration Media)	Ben Lyon (Vice President of Business Development for Kopo Kopo)	Vishal Jhunjhunwala (Head – Corporate Brand at TCS)
Moderator :	Dana Todd (Co-founder of SEMPO )

KEYNOTE & DIALOGUE : Leveraging the power of Search engines and Social media in a multi-lingual web.
Search Engines

• A survey of Internet and search engine market share in the top 15 individual markets
• Cultural differences in searcher habits in each country
• How to use search media in each country for paid search advertising (PPC), online public relations (ePR), and search engine rankings (SEO)
• Which analytics to use in each country to track search engine results

Social media
• Popular social media sites in countries around the world (hint: Facebook is not #1 everywhere!)
• How Facebook use differs from country to country
• Implications for global marketers, as social media appears to be catching up with and even overtaking search media as a method of discovering information.
• How has user generated content affected societies and events around the world?

Speaker :
Anne Kennedy (International Search Strategist, Beyond Ink USA)

SPEECH : Why do you need a Social Media policy?

When interacting and engaging with your audience on social media networks there are a number of rules of engagement, etiquette and best practices to observe. The risks companies face on social media networks are big, from losing all the work and investments for getting an account disabled, to more serious brand reputation cases, that can escalate pretty fast on social media networks. The presentation, interactive with the audience, will review the rules of engagement by channel, will explore social media ethics and risks, and will focus on how to create a corporate social media policy, with international benchmarks and a case history from Europe.

Speaker :
Massimo Burgio (Founder and Chief Strategist at Global Search Interactive)

KEYNOTE & DIALOGUE : B2B Sales in a Digital Age

Learn the basics of how to set-up a Marketing and Sales funnel in the digital age – explore how leading US companies have embraced a structured approach to the unstructured environment of B2B sales. Define different stages of the sales funnel – using targeted marketing techniques to close more business, faster.

Speaker :
Christopher Harmon (Founder and Principal, TheBATstudio)

Opening Remarks : Its going to be a busy decade for Africa! Collaboration will be the Key.

Speaker & Strategist :
Mark Kaigwa (CEOs and senior executives)

Opening Keynote & Dialogue : BUILDING GREAT AFRICAN BRANDS IN THE DIGITAL AGE

There are no African brands among the top 100 most valuable or most admired brands in the world. Does that mean African brands cannot travel? What is the significance of South Africa’s MTN being the only or rather the first African brand in the Brand Finance Global 500 most valuable brands? What role did a global platform such as the 2010 FIFA World Cup South Africa have in enhancing the reputation of African brands such as MTN and South Africa? What role does new media have in breaking barriers for African brands? How can Africa create its unique voice in building global brands? How do we reimaging the African brand and reputation to support and enhance the reputation of African brands?

Speaker :
Thebe Ikalafeng (Founder of the Fin Week Marketing Services)

PANEL DISCUSSION : Integrating the Social mix into your Marketing and Advertising:

Integrating the Social mix into your Marketing and Advertising:
discussed practical and hands-on approach for corporate think-tanks to truly integrate the power of social media into their marketing mix. Inclusion of stand-out case studies from companies who have leveraged social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive
measurable results and ROI.

Speakers :
Steve parker (Co-Founder & Managing Partner – Levelwing)	Magnus Nilsson (Search Marketing Director at Banner Corporation)	Ashwin Sivakumar (Foundrer & Chief of Concepts, Jugular Social Media)	Sandy Williams: (President – Strategic Marketing Leader at Strategic Marketing Innovators LLC )
Moderator :	Michael Leander (Direct & Digital Marketing Expert)

SPEECH : Leverage Content and Social Web for Customer Acquisition :

The world is made up of people you know and people you don’t know. For example, email marketing let’s companies communicate with people they “know” where SEO lets businesses talk to people they “don’t know”. So, what are the proper marketing mediums to target each group and more importantly how do you bridge that gap? As 90% of all marketing is invested in acquisition, in this session we will focus on leveraging your social and content marketing strategy specifically towards the tactics and strategies that will grow your business and get in front of the people you don’t know. With social media marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from social mediums such as blogging, Facebook and Twitter.

Speaker :
Chris Baggot (Speaker / Entrepreneur / Online Marketer)

SPEECH : Africa’s Media at Cross Road :

The media in Africa is at a cross road ; between the need to continuously produce news for local consumption and the battle to amplify stories that could be picked up internationally. Ayo Johnson a highly sort after media professional will look closely at the role of the media in Africa’s development.

• Who is the media?
• How should it work?
• Is social media on the rise?
• Why is there a lack of progress in the media?
• Why disaster stories make the headlines?
• What are the Stereo type and common practices?
• Possible reasons for a decline in developmental related stories?
• Vision for Africa in the new media?

Speaker :
Ayo Johnson (Founder of Viewpoint Africa)

KEYNOTE & DIALOGUE : What comes first in a data-driven economy, creativity or data?

1] Marketing data, sales data, hr data, shipping data, and all of it can be used to drive better performance and operational direction.
2] Historically, even prior to the advent of the Internet, too many ad campaigns were a loose attempt to be viral or have an impact without much thought in the form of empirical evidence in the creative process other than ideas (subjective ideas) and little to no flexibility for modification.
3] Data is the friend of creative. What I mean by that is data can 100% form the basis of creative message direction.
4] Enter data. In search marketing you have great flexibility to position a unique message to each of the parts that make up the mass of consumers.
5] So as one can see data can provide a lot of the DNA and fundamental information that creates that beautiful creative. Yet at the same time allow creativity to flourish by determining creatively the overall direction of a brand and what its image and personality should evoke. Yet data will help prove drive this direction both prior, during and after.

Speaker :
Steve Parker (Co-Founder & Managing Partner – Levelwing)

ELEVATOR SPEECH : Microfinance and mobile money :

Speaker :
Ben Lyon (Vice President of Business Development for Kopo Kopo)

Panel Discussion : The real value of Multi-channel marketing for brands :

Understanding the Cross-Platform Playing Field :
Marketing strategists have realized that brands cannot be positioned on a single channel and expected to thrive. Consumers are desperately looking to analyze and consume information through every available media vehicle including television, online, mobile, and social media. Understanding how to position a brand on this broader cross-platform “playing field” is critical for and advertisers – A robust cross-platform strategy is indispensable in this age of ‘universal search’ and rich media proliferation.

Speakers :
Nipun Kapur (Managing Director, Draftfcb Interactive)	Massimo Burgio (Founder and Chief Strategist at Global Search Interactive)	Amy McIlwain (President, Financial Social Media)
Moderator :	Anne Kennedy (International Search Strategist, Beyond Ink USA)

TOPIC : Justifying Digital Spends in your Marketing Budget :

• Role of Digital in a communication plan
• 5 aspects to keep in mind while presenting your digital strategy
• Looking at Digital RoI from CPM to Cost of Acquisition to Brand Awareness
• Industry case studies

Advertising and marketing budgets form a key element of the P&L for all organisations and often comes under intense scrutiny from your CFO who is looking at ways to reduce cost. We all know that half or our marketing budget is being wasted though we don’t know which half. In this context, as compared to conventional media, digital spends are much easier to justify as the internet allows you to track and monitor the results of your campaigns from click to buy. It is important to develop a business led approach to digital spends and establishing a fulfilment support that responds in internet time be it online or offline. Tracking conversions from click through to closure also gives insights into which campaigns have worked better. This learning can form a virtuous cycle rapidly taking you up the digital learning curve.

Speaker :
Kartik Jain (Head of Marketing: HDFC Bank)

SPEECH :

How citizen media is getting its due place in shaping our planet and Citizen-driven transparency initiatives is indispensable for a better world.

Speaker :
Georgia PoppleWell (Managing Director at Global Voices)

SPONSOR : KEYNOTE & DIALOGUE :

OPENING REMARKS & CLOSING DAY AGENDA : Afri-Tech Kenya 2011 : A business incubation platform

Speakers :
Thebe Ikalafeng (Founder of the Fin Week Marketing Services)	Anne Kennedy (International Search Strategist, Beyond Ink USA)

OPEN FLOOR DIALOGUE :

Can brands successfully integrate Digital, Social, Mobile, and 3D Augmented Reality with Offline Campaign?
How can brands integrate their offline campaign with the metrics-based digital campaign while utilizing 3D augmented reality, social media, and mobile platforms.

Speakers :
Brian Carter (CEO of FanReach)	Russell Atkins (Media Director of Thumbtribe)	Manas Garg (Experienced Technologist in Social Web)

PANEL DISCUSSION : The route to consumer engagement :

Today’s ominiscient consumer is no longer a mute audience of the earlier era. Their presence and persona is felt and measured from every angle by the savvy marketer. Big brands have special engagement strategies for the 21st century consumer.

This panel will discuss high profile case studies where established brands have managed to surge ahead through compelling ‘consumer engagement’ programs.

Speakers :
Vishal Jhunjhunwala (Head – Corporate Brand at TCS)	Sandy Williams ( President – Strategic Marketing Leader at Strategic Marketing Innovators LLC )	Ian Calvert (Co-founder of Instant Grass)
Moderator :	Christopher Harmon (Founder and Principal,theBATstudio)

OPEN FLOOR DIALOGUE : Mobile, Facebook, YouTube and Twitter :

Does tomorrow’s digital market need to look beyond the above for a ‘Short & Sweet’ digital marketing strategy?

Speakers :
Ben Wagner (Chief Marketing Warrior, Native)	Joel Morrow (CEO of Mobile Fusion)	Michael Leander (Direct & Digital Marketing Expert)	David Szetela (Clix Marketing, Owner and CEO)

OPEN WEB DIALOGUE & DIAL-IN DIALOGUE :

How can today’s marketers undertsand the behavior of Mult-Screen consumers? Today’s consumers interact with media at home, at work, and everywhere in between. So how can marketers effectively reach and engage audiences now that media is personal, social and on-demand? How can digital marketers understand consumers’ mindsets in a multi-screen world, and what they expect in the future from media and advertising experiences.

Speakers :
Jason Xenopoulos (Is the Chief Executive Officer of Nativ),	Thebe Ikalafeng (Founder of the Fin Week Marketing Services)	Christopher Harmon (Founder and Principal,theBATstudio)	Dana Todd (Co-founder of SEMPO )

CLOSING REMARKS – GOOD BYE AFRITECH KENYA 2011 : Afri-Tech Kenya 2011 : Agenda for the future :

closing the circle on the original M-Pesa vision

Speakers :
Bernard Sanganza (CEO Afri-Tech)	Ayo Johnson (Founder of Viewpoint Africa)