January 6th

8 Things I Wish Everyone Knew About E-mail Marketing

Posted in: Email Marketing
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I was reading Seth Godin's blog entry called "8 things I wish everyone knew about email" and as Mr. Godin often does, it got me to dig a little deeper. What did I wish everyone knew about e-mail marke
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January 5th

How does a school system improve?

Posted in: Case Studies
(McKinsey Report) What must a school system that performs poorly do to become good? And what must a system with good performance do to become excellent? In a new McKinsey report, How the worl
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January 5th

Telemarketing Advice

Posted in: Telemarketing
1 Comment
Have a script Because prospects have much less patience over the phone than in person, you need to have a script for telemarketing. Every telemarketer needs specific instructions on how to begin, con
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January 2nd

Mobile Technology Is The Future For African Market

Posted in: Digital Marketing
The  18th of November  2010  saw the first ever CIO 100  awards take place at the exclusive Safari Park Hotel where the top ICT personalities and organizations were recognized for their contribut
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January 2nd

DIGITAL MARKETING LANDSCAPE IN KENYA

Posted in: Digital Marketing
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The talk about Kenya’s growth and contribution to the IT world has increased the country’s reputation as one of Africa’s leaders in the technology sector. This is true as far as ICT innovations
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January 2nd

University of Ibadan (UI)

Posted in: Case Studies
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A Learner Management System (LMS) I and an Open Educational Resources (OER)/Open Courseware (OCW) workshop was held at the University of Ibadan between 11th and 17th September 2010. On 7th Jun
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January 2nd

Tune Up Your Content for 2011

Posted in: Digital Marketing
It’s that time of year. The time where you start looking at your website and tilt your head wondering if it’s starting to sound a little stale to readers. If it’s been a few years since you’ve
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January 2nd

11 Ways To Do More With Online Video

Posted in: Video Marketing
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As a small business owner, using online video helps you to stand out. It allows you to attract new customers, gain additional rankings in the search engines, and to offer content in a more digestible
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