Co-founder of Instant Grass, Ian has 24 years of blue chip brand communication & marketing experience, both locally and internationally. He joined Ogilvy London as a graduate in 1986,and moved to Ogilvy Cape Town in 1990, becoming the youngest ever Board Director at the age of 29.
In 1996, he left Ogilvy to start a new agency, Bull Calvert Pace, in conjunction with the LoweGroup. In 2000, the agency won the Financial Mail award for Small Agency of the Year, and by 2001 became the top ranking South African creative agency at the Loerie and Cannes awards.
In 2002, Ian was appointed to the Board of the Association of Communications Agencies.
In 2003, he left the agency (now Lowe Bull) to start Instant Grass, South Africa’s first specialist Youth agency. At the 2004 AdFocus awards, SA’s premier marketing awards, Instant Grass won the award for both Newcomer of the Year, and also overall Marketing Agency of the Year.