As CEO of Interbrand Sampson, Doug heads up the Interbrand operations in sub-Saharan Africa and is responsible for building and delivering great global brands in Africa. Widely recognised as Africa’s leading authority on branding, Doug is a founding director of Interbrand Sampson Africa and he has used his extensive brand experience to extend Interbrand Sampson’s powerful global presence throughout Africa. Doug is a firm believer in considered, practical action. He believes in ‘doing it right’, the core of which is commitment and follow-through. His vocabulary does not include ‘can’t’, ‘won’t’ or ‘don’t’ and Doug has made it his personal ambition to get Africa’s brands onto the global stage.
After working and living in Africa, Asia and Europe, Doug is truly a citizen of the world. He brings both global experience and practical implementation to the table. Previous positions held with the Holderbank group in Switzerland (including a secondment to McKinsey), have earned him a powerful reputation as both a business- and branding specialist. From international mergers and acquisitions to product development on a global scale, he wears both hats with ease.
Doug has multiple qualifications in business & branding, as well as several post graduate qualifications in marketing.
Doug is an Executive Fellow and lecturer on Branding at Strathmore Business School, as well as a regular presenter and lecturer at international brand and reputational conferences and events. Key clients include MTN, East African Breweries, Microsoft, Access Bank, BGL, Pfizer, Strathmore Business School, Oilibya, Travant Capital, Tsogo Sun, Kraft Foods, TWP, CBA, KCB, Deloitte Consulting and several governments including; Botswana, Kenyan and Turkey.