With more than 20 years of experience in the field of direct marketing, Michael Leander is an internationally recognized expert in the direct and digital marketing space.
He has been directly involved in online marketing since 1994, and he has spoken in front of thousands of people in more than 25 countries. He is recognized as one of the foremost experts in the permission email marketing space and is by many considered one of the best marketing speakers in Europe. Having studied social media marketing mechanisms intensely since 2006 he is a firm believer in practicing what he preaches. He is known to share his own social media marketing experiences in an uncensored fashion.
Having experienced quite a few fads in his career, he is naturally skeptical and remains adamant about the importance of marketing ROI.
His accolade includes chairmanship of FIMAC, judge at international direct and interactive marketing awards and the founder of the European Email Marketing Benchmark Report.